“Überology associates are inventive, imaginative, fun to work with and incredibly productive.”

Sam Hudson


Founder of Überology, oversees everything, tries to bring a new perspective to challenges. My guiding principle is partnership working.

Carla Elkins


Has extensive experience of engaging both healthcare professionals and service users. Carla is so organised we suspect she may have magical powers.

Alison Kirk


An experienced patient experience professional who has delivered programmes for NHS England, NHS Institute, Clinical Commissioning Groups and the Kings Fund. Alison is passionate about putting people first.


Fay Sibley


An experienced Paramedic and service improvement specialist who uses visual language to facilitate and generate conversation.  Fay’s imaginative approach and determination is helping people to turn their ideas into reality.

Ali Winstanley


Ali is an artist and photographer and with her skills in engagement has worked on a number of innovative projects.  In addition, she is a wizz at organising events and project management. 


Does this sound like you?


If you would like to work with us…