Julie Wells

Director, Transforming Health Ltd

I knew of Sam’s expertise through a number of mutual acquaintances from the NHS Institute.  Sam has worked with me on a number of complex pieces of work over the last two years and has demonstrated her professional approach with NHS front line teams through to senior people in hospital trusts and NHS England.  Sam has a real commitment to driving improvement in patient and staff experience.  Her writing skills are excellent and I’ve never know her miss a deadline!  I have also appreciated her ‘unflappable’ nature when running webinars or larger scale events which may not always go to plan!

Natalie Hudson

Head of Communications and Engagement, Imperial College Health Partners

We were aware of Sam previously through the great work she has carried out for the NHS Institute of Innovation and Improvement and other organisations. We are extremely pleased with the Patient and Participation Framework she created for us, as well her subsequent work to support ICHP in embedding patient and public participation at the centre of everything we do. As a result of working with Sam, we have increased quality service user involvement in all of our programmes.

Rebecca Jarvis

Senior Programme Manager (Dementia Clinical Theme and Patient Experience) Health Innovation Network

Sam always brings a fresh perspective to our work and is a pleasure to have as part of the team.

She has supported us to try out new ways of doing things and to take risks – that usually pay off! For example, at a recent high profile user-involvement event, Sam sourced a poet to help stimulate creative thinking and capture the main learning points from the day. Despite some initial scepticism on our part, the poet was a huge success and helped make it a truly memorable day.

I think a lot of this success has been down to her own depth of experience and knowledge, but also her fantastic network of high calibre contacts – if she can’t do something herself she always knows someone who can.


Vicky Aldred

Regional Lead for Patient Safety / Head of Quality North East Central London NHS England, London

Sam had been recommended as a great organiser and facilitator – so my expectations were high and she did not disappoint. She has a terrific gift for energising people during a workshop, but in such a clever, intuitive way that they don’t feel ‘jollied along’ which can antagonise.

It was largely due to Sam’s engineering of our multi-stakeholder workshop that we had such positive outcomes – which have set us up for enduring improvement work across the system.

I was very impressed with the way that Sam planned so meticulously for the event.  The agenda for the workshop incorporated a range of sessions which cleverly moved between stimulating innovative thinking, meaningful collaboration and reflection.

Dr Lynne Maher

Director of Innovation, Ko Awatea

I have no hesitation in recommending Sam. She has a wealth of expertise in every aspect of patient engagement and experience and is equally able to work at a policy, strategic or operational level. Most recently Sam has managed the National Patient Feedback Challenge programme which is having excellent results within local units, organisations and health systems.

Mike Davidge

Healthcare Measurement and Improvement, NHS Elect

Sam has an in depth knowledge of the ways to engage with patients, what’s worked and what hasn’t. I have found her ever ready to give sound advice but she doesn’t parade that knowledge or force it on you. It has been a pleasure to work with her at the NHS Institute.

Helen Bevan

NHS Improving Quality Delivery Team

Sam is a real champion for patient engagement and experience. She is one of the “go to” people in the UK for understanding the way to integrate information from service user experience into service planning. Her project management, team co-ordination and relationship building skills have enabled her to deliver some major programmes to improve things for the people who use our health services.

John Cain

Policy Manager, Department of Health

I have been most impressed with Sam’s very extensive subject expertise, combined with drive and enthusiasm and professional programme management capability to deliver some ground breaking programmes of work in Patient Experience over the last 3 to 4 years.

Andrew Singfeld

Programme Associate, NHS Improving Quality

We went to Sam because of her extensive knowledge and experience of supporting the NHS deliver change.  We wanted someone who could bring together theory and practice and who could help us design ways to support change leaders in the NHS.

Sam helped us develop our thinking and structure our approaches – helping us find new ways to view the problems we were working on.

Chris Streather

Managing Director, Health Innovation Network

helath innovation network logoI was recommended Sam’s help by two trusted colleagues independently, and was expecting her to have both expert knowledge and practical improvement skills.

Sam has been critical in the Health Innovation Network pace setting in the authentic involvement of users and a user voice in the rolling out of innovation in a post Francis world.

We wanted to develop a sustainable platform for improving outcomes for patients, where both patient involvement, and the parallel improvement of patient experience were integral to programmes, not an add-on.

We expected expertise in improvement methodology, but in addition were helped by a real congruence with core NHS values alongside a willingness to work with new technologies and social media to speed the rate of change for patient benefit. The combination of work ethic, values and innovation is rare.