Welcome to Überology

Fresh thinking to improve
health and social care services

A creative approach…

Überology combines improvement science with creative thinking and a collaborative approach to deliver highly effective, solution-based programmes.  It’s the “science of better”.

At the heart of our thinking and practice is a desire to work in partnership with both the people who use services and those who work in them to design solutions that are practical and meaningful.

Our highly experienced team can help you with: project start up, programme management, co-design, service improvement and innovation, event design and delivery, facilitation, coaching, research and writing.

We pride ourselves on our flexibility to tailor our offer in order to deliver what our clients need.

Our Work

Programme Management

Design and delivery of programmes of all sizes, from smaller project start-ups to national, large-scale change endeavours.

Service Improvement

Innovation support to help organisations to design and improve the experience of people who use their services. Co-design with staff and service users.

Events & Networks

Überology events are unconventional and high energy: attendees report feeling inspired and rejuvenated.

Research & Writing

We can help you with writing projects, development of guidance, case studies, web-based content, films and pod-casts.


We have had the pleasure of working with some incredible people,
here’s what some of them have said about our work:

“I was impressed with the care and thought that Sam put into planning the day.”

Jeremy Taylor,
Director for Public Voice,
NIHR Centre for Engagement and Dissemination (CED),
National Institute for Health Research.

“Running a small charity can be very hard. Working with people like Sam makes it much, much easier.”

Dr Carlotte Augst
Chief Executive
National Voice

“I always learn something new when I work alongside Sam.

Not only can we be sure we will have a high quality product when we work with Sam, we also know that we will have an enjoyable experience. I always look forward to working with her.”

Bev Fitzsimons
Head of Improvement
Point of Care Foundation

“As a result of working with Sam I have no doubt that our results have been stronger and our engagement with staff more effective.”

Emma Smyth
Director of Communications and Corporate Affairs
Health Innovation Network

“The workshop incorporated a range of sessions which cleverly moved between stimulating innovative thinking, meaningful collaboration and reflection.”

Vicky Aldred, NHS England

“As a result we have increased quality service user involvement in all of our programmes.”

Natalie Hudson, Imperial College Health Partners

“Always brings a fresh perspective to our work.”

Rebecca Jarvis, Health Innovation Network

“You put on an outstanding event: the elements of the day and the sequence of the contributions worked extremely well. The blend of the academic, discussion space, energy and self-reflection all contributing to the bigger picture of staff wellbeing and creating shifts in organisations worked brilliantly. It was one of the best events I’ve attended this year.”

Rasheed Ogunlaru, Coach | Speaker | Author

Very good conference, very topical and helpful reflection on all aspects of risk.

Event Participant

Challenging issues, excellent thought-provoking day!

Event Participant

I am going to take away the learning and information I gained from the day to both reflect and share with colleagues not present.

Event Participant

Through networking I met a number of individuals who I will be linking up with to explore how I and my organisation can take steps to move this agenda on. 

Event Participant

Really enjoyed the whole day, my brain is still spinning from all the information! 

Event Participant

It really was an incredibly informative event with some excellent and diverse presentations.  It was a brilliant event.

Event Participant

Many thanks, I thoroughly enjoyed yesterday’s incredibly constructive and informative event.

Event Participant

Really excellent and informative event. Some brilliantly stimulating presentations and conversations. Look forward to any future events.

Event Participant