“Überology associates are inventive, imaginative, fun to work with and incredibly productive.”

Sam Hudson


Founder of Überology, oversees everything, tries to bring a new perspective to challenges. My guiding principle is partnership working.

Carla Elkins


Has extensive experience of engaging both healthcare professionals and service users. Carla is so organised we suspect she may have magical powers.

Fay Sibley


An experienced Paramedic and service improvement specialist who uses visual language to facilitate and generate conversation.  Fay’s imaginative approach and determination is helping people to turn their ideas into reality.

Ali Winstanley


Ali is an artist and photographer and with her skills in engagement has worked on a number of innovative projects.  In addition, she is a wizz at organising events and project management. 

Sue Butler

Über-Executive Assistant

Sue is an exceptional administrator with experience in a range of sectors including Charity, Health, Property, Hospitality and Education.


Kate Fitch

Über Associate

Kate Fitch supports organisations to deliver effective policy, campaigning and communications activities and impactful research and evaluation projects. She also supports teams and organisations to develop coherent strategic plans and approaches.



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If you would like to work with us…